Privacy Policy

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• Full name
• Email address
• Telephone number
• City and state
• Geographic area or franchise territory of interest
• Information related to your interest in a CraftWise franchise
• General information regarding investment capacity or available capital
• Desired timeframe for starting a business
• Current employment, business ownership, professional background, or entrepreneurial experience
• Information submitted through forms, surveys, advertisements, emails, telephone calls, or other communications with CraftWise

We may also automatically collect certain technical information when you visit our website, including:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Referring website or advertising source
• Approximate geographic information
• Website interaction and usage information

2. How We Use Your Information

CraftWise may use the information collected to:

• Respond to inquiries
• Provide requested information regarding CraftWise franchise opportunities
• Contact prospective franchise candidates
• Evaluate preliminary interest or potential qualification for a CraftWise franchise
• Discuss investment requirements and available territories
• Schedule telephone calls, meetings, discovery calls, or franchise presentations
• Provide information regarding the CraftWise business model
• Follow up regarding an inquiry or application
• Operate and improve our website
• Improve our advertising and marketing
• Measure advertising campaign effectiveness
• Maintain internal business and administrative records
• Protect our business and users
• Comply with applicable laws and regulatory requirements

Submitting an inquiry or application does not create a franchise relationship, guarantee approval as a franchisee, or guarantee the availability of any particular territory.

3. Meta, Facebook, Instagram and Online Advertising

CraftWise may use third-party advertising and marketing platforms, including Meta Platforms services such as Facebook and Instagram, as well as other digital advertising platforms.

When an individual submits information through a lead advertisement, Instant Form, website form, or similar advertising feature, that information may be transmitted to CraftWise in accordance with the applicable platform's terms and privacy practices.

CraftWise may use advertising technologies such as cookies, pixels, conversion APIs, analytics tools, and similar technologies to:

• Measure advertising performance
• Attribute leads to advertising campaigns
• Understand website activity
• Improve advertising relevance
• Create or manage advertising audiences
• Improve our marketing and franchise recruitment activities

Use of third-party platforms is also subject to the privacy policies and terms of those platforms.

4. How We Share Information

CraftWise does not sell personal information for money.

We may disclose personal information to service providers and business partners that assist us with legitimate business operations, including:

• Website hosting
• Customer relationship management systems
• Email and communications platforms
• SMS and telephone communication providers
• Advertising platforms
• Marketing agencies
• Analytics providers
• Franchise administration providers
• Technology providers
• Legal, accounting, and professional advisors

We may also disclose information when required by law, legal process, regulatory requirements, or when reasonably necessary to protect CraftWise, our users, our rights, property, or business.

5. Communications

When you voluntarily submit an inquiry to CraftWise, we may use the contact information you provide to respond to your inquiry and communicate with you regarding CraftWise franchise opportunities.

Depending on the consent provided and applicable law, communications may occur through telephone, email, SMS/text message, or other electronic communication methods.

Where legally required, CraftWise will obtain appropriate consent before sending marketing communications. You may request that CraftWise stop marketing communications at any time by using the unsubscribe mechanism contained in an applicable communication or by contacting CraftWise directly. Message and data rates may apply to SMS communications.

6. Cookies and Tracking Technologies

The CraftWise website may use cookies, pixels, analytics services, conversion tracking technologies, and similar technologies to operate the website, remember preferences, understand website traffic, analyze visitor behavior, determine advertising attribution, measure marketing effectiveness, and improve website functionality and user experience.

Users may be able to control or disable certain cookies through their browser or device settings.

7. Data Security

CraftWise uses reasonable administrative, technical, and organizational safeguards designed to protect personal information under our control. However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure. Accordingly, CraftWise cannot guarantee the absolute security of information transmitted electronically.

8. Data Retention

CraftWise may retain personal information for as long as reasonably necessary to respond to inquiries, evaluate franchise candidates, maintain business records, conduct legitimate business operations, comply with legal obligations, resolve disputes, protect legal rights, and enforce agreements. Information that is no longer reasonably necessary may be deleted, anonymized, or retained as required by applicable law.

9. Your Privacy Choices and Rights

Depending on where you reside and applicable law, you may have certain rights concerning your personal information. These rights may include the ability to request:

• Access to certain personal information
• Correction of inaccurate information
• Deletion of certain personal information
• Information regarding how personal information is processed
• Opt-out from certain marketing communications

Privacy rights may vary by jurisdiction and may be subject to legal exceptions. CraftWise may need to verify your identity before processing certain privacy requests. Privacy requests may be submitted using the contact information provided at the bottom of this Privacy Policy.

10. Third-Party Websites and Services

The CraftWise website may contain links to third-party websites, applications, social networks, or services. CraftWise does not control and is not responsible for the privacy, security, content, or data practices of third-party websites or services. Users should review the privacy policies of third-party services separately.

11. Children's Privacy

The CraftWise franchise website and franchise opportunities are intended for adults. Our franchise recruitment services are not directed toward children under the age of 13, and CraftWise does not knowingly collect personal information from children under 13. If CraftWise becomes aware that personal information from a child under 13 has been collected without appropriate authorization, reasonable steps will be taken to delete the information.

12. Franchise Opportunity Information

Information presented on the CraftWise website, advertisements, social media accounts, lead forms, emails, presentations, or other marketing materials regarding franchise opportunities is provided for informational purposes. Submission of a franchise inquiry does not constitute:

• An offer to sell a franchise
• Acceptance as a CraftWise franchisee
• Approval of a franchise application
• Reservation or guarantee of a particular territory
• A guarantee of business performance, revenue, profitability, or financial results

Any offer to sell a CraftWise franchise will be made only through the applicable franchise disclosure and contractual process and only where CraftWise is legally permitted to offer or sell franchises. Prospective franchisees should review the applicable Franchise Disclosure Document and related agreements before making an investment decision.

13. Changes to This Privacy Policy

CraftWise may update this Privacy Policy periodically to reflect changes in business practices, technology, advertising practices, legal requirements, privacy regulations, services, or franchise recruitment activities. When this Privacy Policy is updated, the Effective Date displayed at the top of the page will also be updated.

14. Contact Information

For questions regarding this Privacy Policy, privacy requests, or how CraftWise handles personal information, contact: