Customer Acquisition
Build awareness and a consistent local sales pipeline across residential, commercial and property-management relationships.
CW Home Services Franchise Opportunity · Select U.S. Markets
Build a home services business. Not just a handyman job.
Build and grow a professionally operated local home-services business with the CW brand, operating system, technology, training and ongoing support.
Franchise opportunities starting around $20K*
*Investment and availability vary by market and territory. Additional startup capital may be required.
This is a franchise business-ownership opportunity — not employment, a handyman job or subcontractor work.
- Company-Operated MarketOrlando / Central Florida
- Awarded Franchise TerritoriesSouth Lake County, FL · Massachusetts South Shore
- Multi-State ExpansionFlorida · Massachusetts
- 12-Area Training ProgramLaunch · Operate · Manage · Grow
Is CW Right for You?
Built for business owners — not job seekers
CW is the franchise system of CraftWise Handyman & Remodeling. It is designed for candidates who want to own and develop a local business, lead a team and invest in building their market.
A strong fit
- Entrepreneurs and existing business owners
- Managers, operators and executives ready for ownership
- Contractors and trades professionals ready to move from doing jobs to running a company
- Investor-operators who want to build and lead a local team
- Candidates with capital available to invest in a business
Not the right fit
- People looking for a handyman job or employment
- Subcontractors looking for job leads or project work
- Candidates without capital available to invest
- Anyone expecting guaranteed income, leads or results
Looking for employment or subcontractor work with CraftWise? Please visit our Work With Us page instead of the franchise form.
The Opportunity
What you're building
A CW franchise owner builds a professionally managed local home-services business — not a job performing every project personally. The owner develops the business, the team and the local market.
Estimating & Sales
Turn opportunities into professionally scoped, priced projects using the CW estimating framework.
Team Development
Recruit, train and coordinate technicians and subcontractors who represent the brand in the field.
Operations
Manage scheduling, project control, communication and billing through the CW operating system.
Customer Experience
Build the trust, reviews, referrals and repeat business that compound into a durable local brand.
Local Growth
Develop relationships and expand operating capacity as the territory matures.
Market Opportunity
Why home services. Why now.
A large, essential market is moving toward professional brands, systems and technology — the foundation of a home services franchise built for owners who want to run a real company.
3.2%
Projected 2026 growth for franchised commercial & residential services
$143.3B+
Projected 2026 output for franchised commercial & residential services
80%+
Independent/local share in several U.S. home-services subsectors
A fragmented category is becoming more professional.
Aging housing stock, a shift from DIY to professional service, and rising expectations for speed, reliability and trust favor organized operators. CW is designed to bring brand, systems, technology and network leverage to that opportunity.
Sources: International Franchise Association / FRANdata 2026 Economic Outlook and Home Services Spotlight; McKinsey U.S. Home Services analysis. Industry data describes the overall sector and is not a representation of the performance of any CW franchise.
The CW System
A business platform built around the local owner
The value is the combination of brand, systems, technology, training and operating support built around each franchise owner.
Brand+Operating System+TruFields Technology+12-Area Training+Provider Network+Purchasing Power+Marketing Support+Specialized Business Support
Brand & Market Positioning
Professional identity and market positioning for a local home-services business.
CW Operating System
Manuals, documented workflows and operating guidance.
TruFields Technology
Construction and project-management technology integrated into daily operations.
12-Area Training
A structured curriculum spanning launch, operate, manage and grow.
Provider Network
Access to an existing network of 200+ service providers and resources where available.
Purchasing Resources
Corporate purchasing programs and preferred-supplier opportunities where available.
Marketing Support
In-house brand execution, campaigns and digital-presence support for local markets.
Specialized Business Support
Accounting resources, financial-control practices and consulting when additional expertise is needed.
Programs, resources and availability vary by market, provider and eligibility, and are governed by the current franchise documents. No savings, lead volume or revenue is guaranteed.
Market Diversification
Multiple markets. One operating system.
A local CW business can develop across residential, commercial and property-management relationships — a handyman and home improvement franchise model with one brand, one operating platform and multiple ways to build local revenue.
Residential
Home Repairs · Improvements · Installations · Remodeling
Commercial
Offices · Retail · Build-Outs · Repairs & Maintenance
Property Management
Turnovers · Maintenance · Work Orders · Multi-Property Support
One CW SystemOne brand. One operating platform. Multiple ways to build local revenue.
Technology
TruFields: the technology layer behind CW operations
TruFields is CW's proprietary construction and project-management technology platform. It is built into the CW system to help owners organize project execution, scheduling, financial visibility and reporting.
Project ControlProject information, progress and schedule in one view
Financial VisibilityIncome and payable summaries at a glance
SchedulingProject tasks organized by date on a calendar
ReportingJob cost, invoice and payable reports
Sample TruFields screens shown for illustration only; any figures displayed are sample project data, not financial performance representations. Access, features and applicable fees are governed by the current franchise documents and system requirements. Software may carry separate costs depending on the applicable franchise program.
Training
12-area franchise training program
A structured curriculum designed to support the franchise owner from business launch through local market development.
- Business Setup
- CW Operations
- TruFields Technology
- Estimating & Pricing
- Customer Service
- Project Management
- Technician Management
- Subcontractor Management
- Financial Controls
- Sales
- Marketing
- Territory Development
12 training areas across four stages of building a professionally managed local business.
Network Advantages
The power of the CW network
Independent ownership with shared resources, purchasing opportunities and operating relationships.
Network
Service Provider Network
Access to an existing network of 200+ service providers and resources where available.
Network
Shared Subcontractors
Owners may collaborate and share qualified subcontractor resources when geography and availability permit.
Purchasing
Construction Material Purchasing
Corporate purchasing programs, preferred suppliers or negotiated pricing opportunities where available.
Purchasing
Fleet & Vehicle Resources
Preferred automotive maintenance or fleet service resources where available.
Business Support
Insurance Resources
Preferred insurance resources and potential network pricing, subject to eligibility, location and underwriting.
Business Support
Accounting Support
Access to accounting professionals familiar with the CW system and potential preferred pricing.
Business Support
Specialized Consulting
Guidance and consulting resources in areas where owners may require additional expertise.
Marketing
In-House Marketing
Brand execution, campaigns and digital-presence support. Lead generation is not guaranteed.
Built in the Real World
Built from actual field operations
The CW system was developed through real CraftWise customer work — from everyday services to remodeling and larger improvement projects.
The franchise system is being built from operating experience — not from theory.
That operating base informs training, estimating, project management, customer experience and subcontractor coordination.
Network Footprint
Current operating & awarded markets
A growing network built from a company-operated base and awarded franchise territories. Select markets continue to be evaluated.
Company-Operated Market
Orlando / Central Florida
Orlando · Winter Park · Windermere · Dr. Phillips · Horizon West
Awarded Franchise Territory
South Lake County, FL
Clermont · Minneola · Groveland · Montverde
Awarded Franchise Territory
Massachusetts / South Shore
South Shore market; exact boundaries governed by the applicable franchise agreement.
1 Company Market · 2 Awarded TerritoriesFlorida · Massachusetts · Select markets continue to be evaluated
Investment
A transparent investment conversation
Franchise opportunities starting around $20K*
*Investment and availability vary by market and territory. Additional startup capital may be required.
Franchise investment varies by market and applicable offering. Qualified candidates receive complete investment information during the franchise discovery process and through the applicable Franchise Disclosure Document.
- 6% Royalty
- Marketing Program
- Defined Territory
- Training & Operating System
- Technology Platform
We qualify for fit first
Then we review the applicable territory, economics and franchise documentation together.
- Franchise Fee
- Disclosed in current FDD
- Startup Capital
- Equipment, vehicle, insurance, working capital & marketing
- Ongoing Fees
- Royalty, marketing & other obligations per FDD
International candidates
CW offers franchise opportunities to qualified international candidates. Immigration eligibility and investment requirements must be evaluated independently with a qualified U.S. immigration attorney. CW does not provide immigration or visa advice and does not guarantee immigration eligibility.
Start Here
Explore the opportunity
Tell us about your market, investment readiness and ownership goals. It takes about two minutes and is reviewed by the CW franchise team.
This form is for franchise business-ownership inquiries only. Looking for employment or subcontractor work with CraftWise? Visit Work With Us.
Step 1 of 2 — Franchise Inquiry
Step 2 of 2 — Book a Call
Thank you — your inquiry was received.
The CW franchise team will review your information. In the meantime, here is the franchise overview.
CW Franchise OverviewOpen the overview →Next, grab 20 minutes with our franchise team — honest answers about territories, the operating system and fit.
Schedule My Discovery Call → Instant confirmation · Calendar invite sent automaticallyYour Next Step
Franchise discovery
The discovery process is designed to determine whether the candidate, territory and CW system are a strong mutual fit.
- 1Apply
Submit your franchise inquiry.
- 2Qualification
Review of fit, market and readiness.
- 3Discovery
Conversations about the system and territory.
- 4FDD
Review the Franchise Disclosure Document.
- 5Due Diligence
Independent evaluation with your advisors.
- 6Decision
A mutual decision on moving forward.
Ready to explore your market?
Start with a short franchise inquiry, then book a discovery call with the CW franchise team.