Multiple Revenue Channels
Residential, commercial and property-management opportunities create a broader home-services platform.
Handyman & Home Services Franchise Opportunity
Build a home services business. Not just a handyman job.
Own a CraftWise franchise built around residential, commercial and property-management demand — with the operating system, technology, training and support to help you build a team and develop your territory.
Franchise opportunities currently available in select U.S. markets.
This is a franchise business-ownership opportunity. It is not employment, a handyman job or subcontractor work.
- Built From Real OperationsCompany-operated market in Central Florida
- Residential + Commercial + Property ManagementOne brand. One operating system.
- TruFields TechnologyCW’s proprietary project and business platform
- Training & Ongoing Support12 areas · Launch · Operate · Manage · Grow
Why CW
More than a handyman franchise
CW is designed as a home services business platform — giving franchise owners multiple ways to build demand, organize operations and develop a team instead of relying on the owner to perform every job.
Built to Grow Beyond the Owner
The model is designed around building and managing a team — not simply buying yourself another job.
One Operating System
TruFields helps connect leads, estimating, projects and business visibility in one operating environment.
Built From Field Operations
CW was developed from real home-services operating experience before being structured for franchise expansion.
Investment Snapshot
Know the starting point
Franchise investment and fees at a glance: the general entry point, and where the formal terms are disclosed.
Franchise opportunities starting around $20K*
*Investment and availability vary by market and territory. Additional startup capital may be required.
What the starting reference means
The starting reference is where a CW franchise opportunity begins. It is not the total cost of opening and operating a business. Your total investment depends on your market and territory and on what you need to launch. The full figures appear in the Franchise Disclosure Document, which qualified candidates receive during discovery.
What affects your total investment
- Franchise Fee
- Disclosed in the current FDD
- Startup Capital
- Vehicle, equipment, insurance, working capital and initial marketing
- Ongoing Fees
- Royalty, marketing and other obligations as described in the current FDD
- Territory
- Market availability and candidate qualification apply
We qualify for fit first, then review the territory, the economics and the franchise documents together.
Explore Your MarketOperating Proof
Built in the field before it was built for franchising
CraftWise grew from hands-on construction and home-services operations. CW takes that operating experience and organizes it into a franchise system built around customer acquisition, estimating, project execution, team development, technology and territory growth.
The CW system comes from CraftWise's own customer work, from everyday repairs to remodeling, home additions and commercial improvements. The same estimating, project management, customer communication and subcontractor coordination that CW teaches are used on real jobs in CraftWise's company-operated market.
Commercial project galleryCustom millwork by CraftWiseAbout CraftWise Handyman
About CW
What is CW?
CW is the franchise system of CraftWise Handyman, a home-services company that does residential, commercial and property-management work. A CW franchise owner builds a professionally run local business under the CW brand, using the same operating system, TruFields technology, training and support that CraftWise uses in its own market.
The model is built for owners who want to run a company: win customers, estimate work, build a team of technicians and subcontractors, and grow a territory. It is not designed around one person doing every job.
Market Opportunity
Why home services, and why now
Homes and commercial properties need constant repair, maintenance and improvement, whatever the season or trend.
3.2%
Projected 2026 growth for franchised commercial & residential services
$143.3B+
Projected 2026 output for franchised commercial & residential services
A fragmented category is becoming more professional.
Housing stock is aging, more owners would rather hire a professional than do it themselves, and customers expect on-time scheduling, clear communication and work they can trust. Much of the market is still served by small independent operators. That favors businesses that run on brand, systems and technology.
Source: International Franchise Association, Industry Spotlight: Home Services and Maintenance, citing the 2026 Franchising Economic Outlook (IFA / FRANdata). Industry data describes the overall sector and is not a representation of the performance of any CW franchise.
The Opportunity
Own the business. Build the team. Develop the territory.
A CW owner's job is to build a local company. Some owners start closer to the field and some start as managers, but every owner is responsible for the parts of the business that make it grow.
Customer Acquisition
Build a steady local pipeline across homeowners, businesses and property managers.
Estimating & Sales
Turn inquiries into clearly scoped, professionally priced proposals.
Team Building
Recruit and train people who represent the brand well in customers' homes and properties.
Technician & Subcontractor Management
Schedule, coordinate and hold your field team to CW standards.
Project Management
Keep every job on scope, on schedule and well communicated.
Business Development
Build relationships with property managers, commercial clients and referral partners.
Financial Controls
Know your job costs, receivables and payables, and act on the numbers.
Territory Development
Expand capacity and reach as your market matures.
Ownership takes active leadership. Results depend on your market, management, investment and execution.
Market Diversification
Where the work comes from: residential, commercial and property management
One CW business can serve three kinds of customers on one operating system and one brand.
Residential
Home repair, improvements, installations and remodeling for homeowners who want a dependable, professional provider. See CraftWise remodeling work
Commercial
Office and retail improvements, build-outs, repairs and commercial maintenance for businesses that need responsive, organized service. CraftWise commercial services
Property Management
Unit turnovers, work orders and property maintenance for managers responsible for many properties at once.
One CW SystemOne brand. One operating platform. Three ways to build local revenue.
How It Works
The CW franchise system
Independent operators often have to build their brand, processes and tools from scratch while also doing the work. CW gives owners that foundation from the start, so their time goes into customers, people and growth.
Brand
A professional identity and market positioning for a local home-services business.
Operating System
Documented workflows, manuals and operating guidance from intake to invoice.
TruFields Technology
Project, scheduling, financial and reporting tools built into daily operations.
Training
A 12-area curriculum that follows the business from launch to growth.
Programs and resources are governed by the current franchise documents.
Technology
TruFields: one platform for the work and the numbers
TruFields is CW's proprietary construction and project-management platform. It connects the operational side of each job with the financial side of the business, so owners can see what is scheduled, what is in progress and where the money stands.
Project ControlProject information, progress and schedule in one view.
SchedulingTasks organized by date on a shared calendar.
Financial VisibilityIncome and payable summaries at a glance.
ReportingJob cost, invoice and payable reports.
Screens shown are for illustration; any figures displayed are sample project data, not financial performance representations. Access, features and any applicable fees are governed by the current franchise documents.
Training
12-area franchise training
CW training follows the order in which a business is built: set it up, run the work, lead the team and the numbers, then grow the territory.
- Business Setup
- CW Operations
- TruFields Technology
- Estimating & Pricing
- Customer Service
- Project Management
- Technician Management
- Subcontractor Management
- Financial Controls
- Sales
- Marketing
- Territory Development
12 training areas across four stages of building a professionally managed local business.
Network Advantages
Support and network resources
You own your business independently, with access to shared resources and relationships that are hard for an independent operator to build alone.
Network
Provider Network
Access to an existing network of service providers and resources, where available.
Network
Shared Subcontractor Resources
Owners may share qualified subcontractor resources when geography and availability allow.
Purchasing
Purchasing
Corporate purchasing programs, preferred suppliers or negotiated pricing, where available.
Business Support
Fleet & Insurance Resources
Preferred fleet-service and insurance resources, subject to eligibility, location and underwriting.
Business Support
Accounting & Specialized Consulting
Accounting professionals familiar with the CW system, plus consulting where you need added expertise.
Marketing
In-House Marketing
Brand execution, campaigns and digital-presence support for your market.
Programs, pricing and availability vary by market, provider and eligibility and are governed by the current franchise documents. No savings, lead volume, subcontractor availability or revenue is guaranteed.
Current Footprint · U.S. Expansion
Growing from real operations. Expanding across the U.S.
CW currently has an operating company market in Central Florida and awarded franchise territories in Florida and Massachusetts. CW is evaluating qualified franchise candidates and territory opportunities across the United States.
Company-Operated Market
Orlando / Central Florida
The company-operated market where CraftWise runs the CW system on real customer work. CraftWise Orlando Area
Awarded Franchise Territory
South Lake County, FL
Clermont · Minneola · Groveland · Montverde. CraftWise South Lake County
Awarded Franchise Territory
Massachusetts / South Shore
South Shore market; exact boundaries are governed by the applicable franchise agreement.
Current footprint: 1 Company Market · 2 Awarded Territories · 2 StatesInterested in bringing CW to your market? Explore Your Market Territory availability and candidate qualification apply.
Is CW Right for You?
Who CW is built for
CW is for people who want to own and lead a local business, invest in it and build a team around it.
A strong fit
- ✓Business builders and entrepreneurs
- ✓Operators, managers and executives ready for ownership
- ✓Owners of service businesses looking to add a brand and system
- ✓Skilled-trades professionals ready to move from doing jobs to running a company
- ✓Investor-operators who will build and lead a local team
- ✓Candidates with capital ready to invest
Not the right fit
- ✕People looking for a handyman job or employment
- ✕Subcontractors looking for job leads or project work
- ✕Anyone expecting passive or guaranteed income
- ✕Candidates without capital available to invest
Looking for employment or subcontractor work with CraftWise? Visit Work With Us instead of the franchise form.
Leadership
A note from the founder
Ivan Leite Piacini
Founder, CraftWise & CW
Ivan Leite Piacini founded CraftWise Handyman, the home-services company behind CW. The CW system is built on the way CraftWise runs its own company-operated market in Central Florida: estimating, project management, customer communication and subcontractor coordination on real customer work.
CW packages that operating experience into a brand, a system and a training program, so an owner does not have to start from zero. Qualified candidates speak directly with the CW franchise team during discovery.
FAQ
CW franchise questions
What is a home services franchise?
A home services franchise is a locally owned business that serves homes and properties (repairs, maintenance, improvements and remodeling) under an established brand, with the franchisor's systems, training and support. A CW franchise applies that model across residential, commercial and property-management customers.
Is CW a handyman franchise?
Handyman and repair work is at the core of CW, but the business is broader. Owners can also serve remodeling, commercial and property-management customers. That is why CW describes it as a home services business, not a handyman job.
Do I need handyman or construction experience?
Experience requirements are reviewed during qualification. CW looks for candidates who can lead people, serve customers and manage the numbers, and CW training covers operations, estimating, project management and team management. Skilled-trades professionals who are ready to move from doing jobs to running a company are among the candidates CW is built for.
What does a CW franchise owner do?
Owners build and lead the business: bring in customers, oversee estimates and sales, hire and manage technicians and subcontractors, keep projects on track, manage the finances and develop the territory. How much field work you do yourself depends on your ownership model and stage of growth.
Can I build a team instead of doing the work myself?
Yes. The CW model is designed around building a team of technicians and subcontractors. Some owners start hands-on and move into management as they grow; others start as managers from day one. Both are active roles. CW is not a passive investment.
What services can a CW business provide?
Residential repair, maintenance, improvements and remodeling; commercial repairs, build-outs and maintenance; and property-management work such as unit turnovers and work orders. Licensed scopes are performed or coordinated through appropriately licensed professionals where required.
How much does a CW franchise opportunity cost?
Franchise opportunities start around $20K*. This is a starting reference, not the total investment. Your total depends on your market and territory and includes startup capital such as vehicle, equipment, insurance, working capital and initial marketing. Complete figures, including fees, are provided in the Franchise Disclosure Document.
*Investment and availability vary by market and territory. Additional startup capital may be required.
What training and technology does CW provide?
A 12-area training program organized in four stages (Launch, Operate, Manage and Grow) and TruFields, CW's proprietary construction and project-management platform for projects, schedules, financial visibility and reporting.
Where are CW franchise opportunities available?
CW currently has an operating company market in Central Florida and awarded franchise territories in South Lake County, Florida and Massachusetts' South Shore. Beyond that footprint, CW is evaluating qualified franchise candidates and territory opportunities across the United States. Territory availability and candidate qualification apply, so submit an inquiry and the CW franchise team will review your market.
Can international candidates inquire?
CW offers franchise opportunities to qualified international candidates. Immigration eligibility and investment requirements must be evaluated independently with a qualified U.S. immigration attorney. CW does not provide immigration or visa advice and does not guarantee immigration eligibility.
What happens after I apply?
The CW franchise team reviews your inquiry for fit, market and readiness. You then receive the CW franchise overview and can schedule a discovery call. Qualified candidates continue through discovery, review the Franchise Disclosure Document, complete due diligence with their own advisors and make a mutual decision with CW.
Your Next Step
How the CW discovery process works
Discovery is designed to find out whether you, your market and the CW system are a strong mutual fit.
- 1Inquire
Submit a short franchise inquiry.
- 2Qualification
We review fit, market and readiness.
- 3Discovery
Conversations about the system, the territory and your goals.
- 4FDD
Review the Franchise Disclosure Document.
- 5Due Diligence
Evaluate independently with your own advisors.
- 6Decision
A mutual decision about moving forward.
Start Here
Ready to explore your market?
Tell us where you’re interested in building a CW business. We’ll review market availability and share the next step in the franchise discovery process.
No commitment. Start with a conversation.
This form is for franchise business-ownership inquiries only. Looking for employment or subcontractor work with CraftWise? Visit Work With Us.
Step 1 of 2 — Franchise Inquiry
Step 2 of 2 — Schedule a Discovery Call
Thank you — your inquiry was received.
The CW franchise team will review your information. In the meantime, here is the franchise overview.
CW Franchise OverviewOpen the overview →Next, schedule a discovery call with the CW franchise team for straight answers about territories, the operating system and fit.
Schedule a Discovery Call Instant confirmation · Calendar invite sent automaticallyPrefer to talk first?
Call the CW franchise team, or start with a short inquiry. If there is a fit, we will schedule a discovery call.